SOCIAL MEDIA MARKETING

What do they do? How can we determine the right influencer for our client’s brand? Why in the world should you care? These are all very valid and important distinguishing questions a professional looking to leverage the power of social influence should be asking, but the real questions become — who do you trust to deliver the results you need? So who are they, let’s start there. Social Media influencers are people who have a vast audience of social followers. Similar to an HSN type of influence where the television network would bring together great personality hosts and push a product on national television as a sales channel, social influencers have learned to leverage their own social channels. Facebook, Instagram, Youtube, Twitter, etc and the like to harness the loyal following to buy a suggested or recommend product or service 

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